My name is Fergus Jordan I am the principle photographer and owner of White Cloud Photographic. Having developed a deep understanding of photography as a researcher and artist gaining a PhD in Photography in 2012, combined with over 13 years of experience working as a commercial photographer I decided to start White Cloud. My goal is simple, to elevate commercial businesses through the development of powerful unique imagery. With strong directional skills and a visionary approach to photography I will deliver above and beyond client expectations. If you would like to work with White Cloud give me a call and we can talk about your photographic strategy over a coffee.